Track Social monitors, aggregates and analyzes the Social Media accounts of thousands of businesses across multiple social media platforms. It operates around the clock, collecting millions of data elements from Facebook, Twitter, LinkedIn and YouTube.
Track Social is the only such system that focuses solely on businesses, bringing together the data required to develop a holistic and detailed picture of the Social Brand Universe.
Track Social provides:
The Social Pillars of Presence, Audience, Engagement and Buzz - the four high level metrics that represent a Brand's overall position in the Social Brand Universe
Social Brand Maps that show a Brand's position in the Social Brand Universe graphically
100s of individual metrics that underlie the Pillars and all activity on Social Media accounts and pages
Comparisons of metric performance over time and on an industry, competitor and global basis
Quantification of the effect of campaigns and initiatives
Recognition of leaders in the Social Media and the successful approaches, initiatives and campaigns that they use
Diagnosis of issues with Social Media configuration or use
Social Media Strategy development
Social Media Programs for Presence Deployment, Audience Growth and Engagement Building
Tracking of Industry and Global trends
Social Media Analytics for Smart Marketing - Track Social Media, Monitoring, Benchmarking, Analysis, Case Studies, Best Practices, Fan Growth, Follower Growth, Increase Engagement
