| TRACK SOCIAL MEDIA PERFORMANCE SNAPSHOT |  |
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| Miami Heat Snapshot [Apr 19 to May 19] | |
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| | Overall Performance | 0.0476 |  0.0542 | 0.0009 | 0.0073 | | | |
| Social Presence | 54.0 |  0.7 | 19.9 | 45.1 | | | |
| Social Audience | 6,230,224 | 330,974 | 235,114 | 1,260,307 | | | |
| Social Engagement | 11,928.1 | 1,081.1 | 268.1 | 3,048.1 | | | |
| Social Buzz | 69,077,591.4 | 2,294,316.0 | 1,122,144.7 | 12,114,366.0 | | | |
| Facebook Audience | 5,642,212 | 280,755 | 197,892 | 1,059,282 | | | |
| Facebook Growth | 7,766.0 | 920.4 | 319.0 | 1,192.9 | | | |
| Facebook Growth Rate | 0.14% | 0.02% | 0.13% | 0.11% | | | |
| Facebook Comments Per Day | 2,340.2 | 231.7 | 62.6 | 474.2 | | | |
| Facebook Response Comments Per Day | 2,340.2 | 239.6 | 60.4 | 455.0 | | | |
| Facebook Response Comments Total | 308,241 | 93,076 | 10,449 | 77,596 | | | |
| Facebook Likes Per Day | 23,109.7 | 2,828.7 | 472.9 | 4,895.1 | | | |
| Facebook Response Likes Per Day | 23,109.7 | 2,848.5 | 479.7 | 4,874.1 | | | |
| Facebook Response Likes Total | 2,955,245 | 929,894 | 66,324 | 579,419 | | | |
| Facebook Posts Per Day | 2.2 | 19.7 | 5.2 | 24.8 | | | |
| Facebook User Posts Per Day | 0.0 | 19.9 | 5.5 | 36.4 | | | |
| Facebook Owner Posts Per Day | 2.2 | 0.1 | 0.8 | 3.7 | | | |
| Facebook Interaction Points | 30,130.5 | 3,424.5 | 472.6 | 6,207.7 | | | |
| Facebook Response Points | 30,130.5 | 3,567.4 | 447.1 | 6,028.4 | | | |
| Facebook Buzz | 46,822,837.4 | 5,850,428.8 | 679,244.9 | 8,585,363.9 | | | |
| Facebook Presence | 66.2 | 1.8 | 17.8 | 51.1 | | | |
| Facebook Engagement | 8,464.2 | 541.7 | 212.9 | 2,595.1 | | | |
| Twitter Audience | 587,145 | 50,183 | 34,200 | 199,935 | | | |
| Twitter Growth | 1,489.2 | 135.5 | 71.2 | 418.5 | | | |
| Twitter Follower Growth Rate | 0.25% | 0.05% | -2.93% | 0.24% | | | |
| Twitter Friends Count | 170,745 | 466 | 2,672 | 2,763 | | | |
| Twitter Tweets | 12,606 | 576 | 3,679 | 9,537 | | | |
| Twitter Tweets Per Day | 16.3 | 1.0 | 5.0 | 16.1 | | | |
| Twitter Lists | 5,343 | 152 | 846 | 2,733 | | | |
| Twitter Retweets Per day | 2,172.2 | 905.3 | 35.5 | 184.7 | | | |
| Twitter Retweets Total | 316,782 | 52,537 | 4,790 | 20,259 | | | |
| Twitter Retweets Sent Per Day | 0.5 | 0.2 | 1.0 | 0.7 | | | |
| Twitter Mentions Per Day | 2,136.9 | 50.5 | 240.3 | 501.5 | | | |
| Twitter Retweet Mentions Per Day | 405.4 | 49.1 | 16.7 | 31.7 | | | |
| Twitter Mentions Total | 240,899 | 43,022 | 17,377 | 63,089 | | | |
| Twitter Response Points | 10,716.1 | 3,866.6 | 90.2 | 853.4 | | | |
| Twitter Interaction Points | 21,400.5 | 3,613.9 | 601.0 | 3,261.2 | | | |
| Twitter Buzz | 22,254,754.0 | 3,556,112.8 | 442,899.8 | 3,529,002.1 | | | |
| Twitter Presence | 46.1 | 0.0 | 15.3 | 40.6 | | | |
| Twitter Engagement | 3,463.9 | 1,622.8 | 55.2 | 453.0 | | | |
| LinkedIn Audience | 867 | 36 | 3,152 | 1,091 | | | |
| LinkedIn Growth | 1.4 | 0.5 | 7.9 | 2.3 | | | |
| LinkedIn Growth Rate | 0.16% | 0.06% | 0.15% | 0.18% | | | |
| LinkedIn Presence | 45.5 | 0.0 | 33.4 | 41.9 | | | |
| YouTube Audience | 6,580 | 711 | 2,239 | 6,105 | | | |
| YouTube Video Views | 1,759,859 | 152,602 | 20,219,923 | 33,715,883 | | | |
| Social Growth | 9,255.23 | 1,055.84 | 265.17 | 1,546.27 | | | |
| Social Growth Rate | 0.15% | 0.03% | 0.11% | 0.13% | | | |
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 | No Social Badges achieved in this period |
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 | No Awards achieved in this period |
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| Social Media Analytics for Smart Marketing - Track Social Media, Monitoring, Benchmarking, Analysis, Case Studies, Best Practices, Fan Growth, Follower Growth, Increase Engagement |
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