The most complete summary of overall Social Performance across all platforms and metrics. It is calculated by a weighted sum of the four social pillars: Presence, Audience, Engagement and Buzz.
A measure of the quantity of response (Likes, Comments, Shares, etc.) to Brand content, per content item, per Audience member, aggregated across all social accounts. For a Brand this is calculated as an aggregate across Social Accounts - for more details see the description of this Metric for each Social Account.
The aggregate quantity of conversation about a Brand across social platforms. This incorporates conversations with a brand, as captured by Engagement, as well as consumer discussion directed at or about a Brand, such as wall posts on Facebook or mentions on Twitter. For a Brand this is calculated as an aggregate across Social Accounts - for more details see the description of this Metric for each Social Account.
A Score reflecting how a Brand is using social media based on the quantity and completeness of social accounts across platforms, as well as the level of posting activity on each. For a Brand this is calculated as an aggregate across Social Accounts - for more details see the description of this Metric for each Social Account.
The most complete summary of Facebook Performance across all metrics. It is calculated by a weighted sum of the four social pillars: Presence, Audience, Engagement and Buzz.
Engagement is a measure of how well your Social Media presence is engaging its audience. It is a measure of the quality and quantity of Consumer Interactions Per Brand Post, Per Audience Member.
Overall Buzz on Facebook. This is a function of a variety of things related to how much attention is being received on Facebook. Audience, Likes, Comments, Votes, Posts, and Talking About Score all impact Buzz.
Number of People Talking About Facebook Page according to Facebook. Facebook defines this as the number of people who, over the past seven days, have engaged with your Page through Liking, Commenting, Sharing, Tagging, answering a question, or responding to an event.
The most complete summary of Performance across all metrics. It is calculated by a weighted sum of the four social pillars: Presence, Audience, Engagement and Buzz.
Engagement is a measure of how well your Social Media presence is engaging its audience. On Twitter it is a measure of Retweets Per Tweet, Per Audience Member.
Overall Buzz on Twitter. This is a function of a variety of things related to how much attention is being received on Twitter. Audience, lists, mentions and retweets all impact Buzz.
The Social Performance Platform - Track Social Media, Monitoring, Benchmarking, Analysis, Case Studies, Best Practices, Fan Growth, Follower Growth, Increase Engagement
