Partnering with Zynga, the social gaming giant, Capital One increased their social media audience by over a half million people in just one day!
Integrating their brand within ever popular games, like FarmVille, CityVille and Pioneer Trail, Capital One received access to roughly 100+ million Zynga users.
As well as offering in-game rewards directing them to Capital One’s Facebook page, Capital One offered branded game incentives to Farmville, CityVille and Pioneer Trail to “like” their page. And so they did…
Capital One drew in impressive results:
- 9/22/2011 Increased Facebook fans by 511,026 in one day
- 9/25/2011 Wins Track Social Award for increase of 732,912 in Social Media Audience in a week
Now the question: will these gaming fans like the Capital One product as much as they like a Farmville goat?