While some other Facebook pages score big with witty comments, fancy pants content or just being really well known, Joyce Meyer Ministries successfully engages by offering consistent “chicken soup” for the Facebook soul.
“I’m not where I need to be, but thank God I’m not where I used to be” – Joyce Meyer on Facebook
Joyce Meyer Ministries is a social media force to reckoned with, consistently scoring at the top of the Track Social Engagement Leaderboard alongside major name brands, despite having a much smaller following. One might think that being a religious organization offers an unfair edge, yet other religious groups do not come close. Ms. Meyer and her people display what one might call a God-given understanding of positive, uplifting, emotionally connected social media interaction.
Meyer is diligent with her page, updating her status on average at least 3 or 4 times a day. More so, the content of her updates strikes a nice balance, for a modern day church, between motivational sayings that offer a salve for real-life, everyday problems, and just enough old time religion (including actual Bible quotes) so that she doesn’t risk being labeled as another secular motivational speaker disguised in religious garb. The quotes are homey to a fault, taking a personal approach by coming direct from Joyce herself.
The posts comfort and instruct rather than judge or castigate, and they feel relevant to the lives of her fans who, on average, give between 20,000 and 30,000 likes and 500 and 1,000 comments per update. Embedded video posts of her folksy and approachable giant-arena presentations add a further dimension to Meyer’s online interactivity.
You might never have heard of Joyce Meyer, but her evangelical Christian ministry presents a fascinating study in capitalizing on the power of a persona to build a loyal and growing audience by becoming an everyday online resource connected with people’s lives.
So this is the question for any enterprise wanting to find success in the social media: what useful and exclusive resource can you offer your audience through that impels consumers to seek you out on a regular, recurring basis?
Exclusive deals? Guaranteed laughs? Pearls of wisdom? Helpful tips?
There are many souls out there longing for engagement, waiting to be healed – perhaps your company has it’s own special brand of ”chicken soup” for the Facebook Soul?