Thanksgiving is still a few weeks away but that hasn’t stopped Gap from throwing down the Holiday shopping gauntlet with its just released Facebook tab: Joy It Up Mixtape.
We’re just slightly confused by a few small things, such as
Is it Holiday Season yet?
What does this music have to do with the Holiday Season that apparently is upon us?
Gap’s mixtape is an inoffensive sampling of respectable indiepop but let’s be honest, it’s seasonal in name alone; almost none of the music has anything to do with the Christmas or New Years… so that leaves us horribly torn between our expectation of seasonal music and our preference for good music. Ultimately our conclusion is that seasonal music might be bearable a few days a year… but free music is good all year round. On the other hand:
What does The Gap have to do with music?
Well, maybe it’s the joyous feeling of music that they want to evoke and connect with their clothing. What we can say is that drawing an online crowd is increasingly competitive. So it’s no surprise that offering consumers something of value, like an exclusive deal, or in this case, exclusive entertainment, has become a popular way to build that coveted online audience. Also it is true that:
Seasonal changes, holidays and major cultural markers are perfect opportunities to expand your presence online.