LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares, that have been happening on Facebook for some years.
The activity is clearly is its nascent stages, and it is also clear than LinkedIn has a very different, business-focused, audience than Facebook. Engagement levels are not expected to reach the same volume as seen on Facebook. However, for companies with a B2B or professional focus, the value of interactions could be substantially higher.
For insight into who is using this new social feature, we looked at the Top 10 Most Liked Brands on LinkedIn, as measured by the numbers of Likes received on posts published by the brand. Not surprisingly, a lot of large business-facing corporations dominated the list, however there are also some surprises.