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The Social Performance Platform
The most complete summary of Facebook Performance across all metrics. It is calculated by a weighted sum of the four social pillars: Presence, Audience, Engagement and Buzz.
The Track Social Facebook 100 (F100) Index is an aggregation of the Facebook activity of 100 of the world's best known Brands. The F100 provides an overall measure of the trend in activity and performance for Brands on Facebook.

Most metrics in the F100 start from Jan 1, 2012. There are a few metrics that were introduced after that date.

The brands in the F100 (see full list to the right) were chosen to be representative of activity on the Facebook platform by large, well-established brands.
Account
AT&T
Amazon.com
American Express
Applebee's
Audi USA
BBC News
BMW
Bath & Body Works
Bed Bath & Beyond
BlackBerry
Burberry
Burger King
CBS News
CHANEL
CNN
Chevrolet
Chili's Grill & Bar
Coach
Coca-Cola
Converse
DISH
Dell
Deloitte
Disney
Domino's Pizza
Dunkin' Donuts
ESPN
Esquire Network
Facebook
Ferrari
Food Network
Foot Locker
Ford Motor Company
Fox News
General Motors
Google
HP
Harley-Davidson
Heineken
Hot Topic
Intel
JCPenney
Joyce Meyer Ministries
Lamborghini
LinkedIn
Los Angeles Times
Louis Vuitton
MTV
Macy's
Mashable
McDonald's
Mercedes-Benz
Monster Energy
Mountain Dew
Mozilla Firefox
NFL
Netflix
Nike
Nokia
Norwegian Cruise Line
Oracle
Oreo
People.com
PetSmart
Petco
PlayStation
Publix
QVC
Ralph Lauren
Red Bull
Redbox
Royal Caribbean International
Samsung USA
Skittles
Sony
Southwest Airlines
Starbucks
Subway
Suzuki
Taco Bell
Target
The New York Times
Time Warner Cable
Toyota USA
U.S. Navy
UFC
United
Verizon Wireless
Walgreens
Walmart
Warner Bros. Entertainment
Wells Fargo
Wendy's
Whole Foods Market
Xbox
ZARA
Zappos.com
eBay
The Social Performance Platform - Track Social Media, Monitoring, Benchmarking, Analysis, Case Studies, Best Practices, Fan Growth, Follower Growth, Increase Engagement
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